The True Cost of an Internet Outage for Your Business

In today’s digital-first world, businesses rely on a speedy and strong internet connection to achieve their goals.

Without coverage, business operations can grind to a halt, limiting productivity and bringing potential financial damages. 

Whether you’re operating a coffee shop, a retail storefront, or a large commercial enterprise, an internet connection you can depend on is invaluable, especially when an outage can cost much more than the rate of your plan. 

Scenario: Coffee Shop Internet Outage ☕️

Imagine you run a coffee shop on a bustling city street. 

On an average day, your store serves 50 customers every hour, and each sale is around $5, averaging $250 per hour in sales.

One day, your internet suddenly goes out for four hours during primetime between 6 AM and 10 AM.

Because your point-of-sale system requires an internet connection to process digital transactions, your only option is to go cash only, letting customers know at the door or register. 

With numerous customers utilizing digital payment methods, many decide to take their business elsewhere.

Let’s break down the full cost of your internet outage:

🧾 Wages: 3 Baristas $16/hour x 4 hours = $192

💸 Loss of Revenue: 50 Customers / hour x $5 AVG Sale = $1000

📈 Loss of Lifetime Value for Customer: 

Let’s say you have a customer who visits once a month. 12 months x $5 AVG Purchase = $60 lifetime value.                 

An inconvenienced customer will still purchase their coffee from another vendor and may never return.       

🏚 Loss of Brand Reputation:

Let’s face it: a customer won’t place the blame on the business’s internet service provider for an outage. The blame and inconvenience will be associated with the business itself.

💰 The true cost of an internet outage:

Lost Daily Wages and Revenue: -$1192 

Lost lifetime value from 10 customers who may not return:  -$600

Total estimated financial impact: -$1792

In just a handful of hours, an internet outage beyond your control has significantly damaged your business operations and brand. 

Scenario: Mid-sized Office Internet Outage 🖨

Imagine you manage a mid-sized marketing agency in a metropolitan area.

Your office employs 50 employees working on various client projects; each employee generates $240 in billable hours each day.

One day, your internet goes out for four hours between 10 AM and 2 PM.

Because your work relies heavily on cloud-based software, project management tools, and video conferencing, everything comes to a standstill.

Let’s break down the true cost of your internet outage:

💼 Wages: 50 Employees @ $30/hour x 4-hour outage = $6,000

🗓 Project Delays: 

Let’s say your team is working on 10 projects with upcoming deadlines.

Each delayed project costs an average of $500 in rush fees or client compensation.

🤝 Client Relationships: 

Missed video calls and delayed responses can damage client trust.

Even losing one medium-sized client can cost an estimated $50,000 annually

🧑‍💻️ Employee Productivity:

Frustration and setbacks can impact productivity and push priorities, affecting deadlines and productivity.

💻     IT Support Costs: 

Emergency IT support to troubleshoot and communicate with your ISP: $500

💰 The true cost of an internet outage:

Lost Wages: -$6000

Project Delay Costs: -$5000 (10 projects x $500)

Potential Lost Client -$50,000

IT Support: -$500

Total estimated financial impact: -$61,500 

Without warning, significant damages to your business operations, client relationships, and employee productivity can occur due to an unexpected outage. 

Avoid the frustration and ensure a secure, reliable internet connection to keep your business operations running smoothly.

Tachus Fiber Internet – A Connection your Business Can Rely On

Tachus Fiber Internet provides business owners with unmatched reliability and customer support so you can stay focused on what matters most. 

Here’s what sets us apart from the competition.

✅ Redundant Network Design

When the other guys experience an outage, Tachus stays on. Our business fiber network is designed with redundancy in mind, ensuring that if one channel experiences an issue, backup pathways automatically keep your business connected—minimizing downtime and maximizing productivity.

✅ Underground Installation

Our network was built the right way from the start, not patched together like some of the others. Tachus Business Fiber is underground and unbothered, protected against inclement weather and resistant to interference commonly experienced by DSL, 5G, and satellite internet.

✅ Gas-powered Backup Generators

We went the extra mile to ensure your internet service is always on. Each one of our service cabinets is individually powered by gas generators. Ensuring that even if your community loses commercial power, your Tachus connection stays on!

✅ Proactive and Prompt Customer Support

Tachus Business Support is available 24/7, ensuring your business gets help when needed. We operate proactively to ensure prompt communication in the unlikely event of an outage, delivering timely estimates and dedicated support.

You won’t get stuck on hold or passed around for hours trying to solve an issue. We pride ourselves on our local customer support who is on call 24/7 ready to take care of you and your business.

Ready to upgrade to an ultra-reliable business internet connection? Check your business address to see if Tachus is available today!